Setting up your own business and being a working mum can be difficult. If you do not have any customers yet, how can you expect to bring in customers in the future? You need to be able to attract the right people, and that means increasing your brand awareness.
As a business owner, you need to establish your business reputation, but how do I do that I hear you ask? The first step in increasing brand awareness is to understand your target audience and their motivations for finding you. Once you know what their needs are, you can begin to create a plan to attract consumers.
Why is brand awareness so important?
Your brand awareness is critical to the success of your business. When people can recognize your brand and its logo, you’re more likely to sell to them. Simple things such as a clever logo design or carefully crafted marketing strategies are often what differentiate brands from their competitors. Online advertising — and its corresponding digital marketing campaigns — are some of the best ways to boost brand awareness and increase sales and conversion rates on your website.
If you have a great idea, a strong product, or a service that people love, you should have no problem standing out in a sea of new competition. Here are 5 easy steps that will get you started.
How to Increase Brand Awareness
Start by making a list of your target customers
It’s important to know who you’re writing for when you write. If you don’t know who you’re writing for and what they want, then you’ll end up writing for yourself. When you write for yourself, it’s easier to get caught up in your own words.
Before you begin, you need to answer a few questions. This guide assumes that you have a pretty good grasp on your personal brand — even if you only have one or two pages on your website. Questions to ask yourself include, “what do I want my website to tell people?”, “what important price target am I trying to serve?”, “do I have an ideal customer persona?”, and “what’s the conversion goal I’m trying to reach?” Before creating your website copy and branding strategy, you need to have a general grasp of content marketing. This will help you decide what you want to publish on your website. Knowing this will make it much easier to create your primary brand website copy. Your website should consist of a few different primary areas. These are the home page, about us, landing pages and, of course, social media pages.
To determine where your website goes, you need to think about the goals you want to reach. During this step, you’ll need to brainstorm brand keywords. These are keywords that describe what your business sells and what it wants to offer its customers. Keyword research is important for your personal brand.
Next, you’ll want to create a marketing strategy that will help you reach your target audience
A marketing strategy is simply a plan to reach your target audience and get them to buy your products. Your strategy can also help you figure out who your target audience is, where to find them, and which words you should use to market your products to them. Because a website is one of the most critical parts of your marketing strategy, it needs to be set up right from the get-go.
Build your brand awareness through social media and other online outlets
As important as brand awareness is, it’s important to also find ways to amplify your brand through the online world. With your website, social media, chat, and email, you need to find ways to consistently capture the attention of your customers online, both social and otherwise. The internet is a hoot of competition, so you need to carve out a space for yourself within the landscape that everyone else is playing in. When you use all the tools available to you (media, social, community, guest posting, etc..) you increase your chances of being noticed and closing that sale. Always look for ways to evolve and discover new ways to connect with the online world.
If you’re posting on social media, make sure you’re posting valuable content that your customers will find useful. As the competition for leads grows, you can make sure you’re serving the best of the best by following these steps. Identify the people that will be to have access to your products and services. Find people that are at least loyal to your brand and motivated to buy from you. When you find people who are actively searching for products and services from you, give them what they’re looking for using social media. Test different ideas to find what works for you! It may seem late, but your marketing strategies will have a direct impact on your ability to grow your business. Look at your current marketing strategies and what you can change to grow your business.
Once you’ve created a solid foundation for your brand, start using offline methods to build your customer base
Once you’ve established yourself online, it’s time to take your business to the next level by using offline methods to build your customer base. Offline marketing is important because it’s where you can meet and interact with customers in real life, which is a big part of building trust and building a loyal customer base. You can only gain customer trust by treating everyone fairly. Treating people the way you want to be treated is the key to connecting with customers. Pay attention to your bottom line, and understand who your ideal customer is. Are they hardworking, or are they a freelancer that needs help with their side project? Treat them how you want to be treated, and give them the attention you want to give to the best customers.
Show your customers that you know what they want and are in a position to provide it quickly and easily. If something doesn’t fit with your brand image, it probably won’t sell. Show you value your customers and strive to provide best in class services from the moment you start your business. Keep consistent and provide complete solutions to your customers’ concerns. Create winners by building long and prosperous relationships with your customers.
Finally, keep track of how well each method is working so that you can repeat what’s working while discontinuing what isn’t
As an entrepreneur, it’s your job to try new things. But it’s also important to keep track of what works and what doesn’t. That way, you know what to keep doing to grow your business and what you can stop doing in order to save time and effort.
Once you find what is working make sure you can get your customers reviews as they are important to people’s decision making. They can influence people’s decisions, and ultimately help them trust a product or service. When customers interact with brands, profits increase. Small businesses should make an effort to interact with their customers and give them reasons to recommend them to others.
Don’t let being a mum stop you from your dreams. Hustle and believe in yourself.